A product manager’s responsibility is to improve an existing product in line with current market trends by offering new features and better user experience.
With a similar objective we started working on improvement of the existing atag.pk. Initially, I planned to release a couple of minor update releases to set the stage for a major upgrade release. But after conducting a comprehensive market research, I realized the potential of the tool and decided to go for a major release instead.
Current Product Scope
In its current state, the product sole purpose is to serve other sister applications, providing an interface for generating short links to public resources of each application.
It also provide a limited service to guest users of generating short links with validity of 30 days.
New Release Improvements
This major release introduced a complete shift from the current architecture. Starting-off, the product has been untethered from the current application ecosystem. It is now an autonomous service provider for all sorts of clients.
New design and rebranding for better image of the product.
Main focus has been to keep the product developer centric providing flexibility in interaction through API.
Analytics related to each link owned by a user is collected despite the plan subscribed.
Each joining user is allocated 100 free links with complete access to analytics and API. For users with a requirement of higher volume of short links, there are paid plans, designed to provide great value at a fraction of the cost. Paid plans have been scheduled to release periodically as we stress test the product.
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Improved user experience with an intuitive design that keeps you focus on the task at hand.
Finally, changed the logo to match branding, here is the new look
All-in-all, this upgrade has set the product to be an autonomous service with better user interface and experience.